The insider toolkit for fractional marketers

Marketing playbooks
for the AI era.

Marketing teams of one are expected to do everything. These are the systems that make that actually possible. Built by a working Marketing Director. Not a course-seller.

Browse the playbooks →Who's behind this?
K
Made by Kanchan, Senior Marketing Director · 14+ years across B2B brands including Delphos, Yahoo!, OnePlus, Talkwalker and Omise. Based in Europe.
14+
Years building marketing for B2B brands
6h→ 45m
Monthly reporting time, with the analytics system
2
Brands actively running these systems today
100%
Built and tested on live client work
The playbooks

Three systems. One philosophy.

Every product here is something I use, refine, and ship on real client work. No theory. No fluff. The actual working files, sanitized for you.

01 / Starter packFor solo marketers & founders

The Marketing Starter Pack

You're the only marketer in the room. Your CEO wants a plan by Friday. This is what I'd hand you: the same frameworks I use across multiple engagements and a consultancy, ready to fill in.

  • CoSTAR-structured marketing strategy template (the framework I use for every engagement)
  • 90-day LinkedIn content calendar with day-by-day prompts
  • ICP definition worksheet with prompt scaffolds
  • Services tiering framework with three pricing models
  • 15 lead magnet ideation prompts
  • 25-minute Loom walking you through how to use everything
€49
One-time · Lifetime updates
✓ 14-day money-back guarantee
02 / Analytics systemMost differentiated · Bestseller

The Marketing Analytics System

Every marketing dashboard on the market in 2026 is still built for humans, not AI. When you try to feed your data into Claude or ChatGPT, the model chokes on a sheet built for pivot tables. This system fixes that. Built backwards from AI analysis.

  • The AI-readable master Excel file (structured the way an LLM needs to see it)
  • Python data extraction script (pulls from your sources into the master file)
  • Library of per-channel analysis prompts: LinkedIn, blog/SEO, email, paid, web
  • Monthly performance review prompt (one prompt → full executive summary)
  • 35-minute Loom: setup, customization, and how I run a monthly review in 20 min
  • Setup guide PDF with troubleshooting
€129
One-time · Lifetime updates
✓ 14-day money-back guarantee
03 / SEO + GEO packFor content marketers & SEOs

The SEO + GEO Prompt Pack 2026

SEO is changing. Generative Engine Optimization is the new game. Half your audience now asks ChatGPT instead of Google, and most "SEO prompts" packs are recycled 2023 keyword scripts. This is the actual 2026 playbook.

  • The full GEO master document (what's changed, what to actually do)
  • Blog audit prompts: technical, content quality, GEO readiness, internal linking
  • Content writing prompts with the 1.5–2% keyword density cap built in
  • Keyword cluster generation prompts
  • AI citation optimization prompts (how to write so LLMs cite your content)
  • Topical authority mapping prompt + competitor GEO analysis prompt
€29
One-time · Lifetime updates
✓ 14-day money-back guarantee
Best value

The Full Stack bundle.

All three playbooks. Every prompt, template, system, and Loom. The complete operator's toolkit. Save €38.

€169€207Save €38
“If you bought these one by one over six months, you'd pay €207. The bundle exists because most operators end up using all three together: strategy, measurement, content. It's the full system.”

KANCHAN
Bespoke work

Need something bespoke?

If your team has specific requirements that go beyond these playbooks, I take on a small number of custom engagements each quarter. Project-based and hourly options available.

No packages, no pricing pages. Just an invitation to start a conversation.

Tell me a little about what you're working on.

Who's behind this
K

I'm building this in public. From inside the work.

I'm Kanchan. A Senior Marketing Director with 14+ years building marketing systems for B2B brands across fintech, tech, space, AI tools, and emerging markets

I run a global AI consultancy with a team of professionals across various business functions for early-stage startups and SMBs. I've spent the last two years rebuilding every marketing system I know around AI. The Fractional Files is where I share what actually works.

The playbooks here aren't theory. They're the working files I use every week. I sanitize them, document them, and ship them so you don't have to spend a year figuring out what I already figured out.

No course. No 12-week program. Just the actual files.

Europe
Based here, working with brands globally
AI Generalist
Prompt framework fluent · AI-native operator
Questions

Things people ask me.

Are these actually the files you use?
Yes. Every playbook here is something I built for my own work, then sanitized for sale. The CoSTAR strategy template is the one I use for real client engagements. The analytics system is what I run for monthly reviews across the brands I work with. I'm not selling theory. I'm selling the tools I already trust.
Do I need to be an AI expert?
No. The prompts and templates are designed to work with any major AI model: Claude, ChatGPT, Gemini. The Loom walkthroughs show you exactly how to use them. If you can copy and paste, you can run these.
What does "lifetime updates" mean?
When I improve a playbook (better prompts, new sections, new templates) you get the updated version, free, forever. I'm using these on live client work every week, so they evolve fast.
Can I use these for client work?
Yes. The license covers use across your own work and client engagements. You just can't resell or redistribute the raw files.
What if it doesn't work for me?
14-day money-back guarantee, no questions. If the playbook doesn't save you serious time within two weeks, email me and I'll refund you in full.
Why the warm, hand-made vibe?
Because most "AI marketing" brands look identical: purple gradients, sterile dashboards, robot mascots. The Fractional Files is built by a person with real client work behind every file. The warm, editorial look reflects that. It's the difference between a filing cabinet full of actual insights and a Notion template someone made in a weekend.

Stop building from scratch.

Pick a playbook. Get the working files. Ship better marketing this week.

Browse the playbooks →

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